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The red Golden Gate Bridge at dusk with the San Francisco skyline behind it

Things to Do in San Francisco and Marin

Hills, cable cars and a bridge everyone recognizes, with Marin across the strait.

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About San Francisco

San Francisco packs a lot into a small peninsula. The Golden Gate Bridge, opened in 1937, spans the strait between the city and Marin County, and walking or cycling across it is one of the best free experiences in the state. From Pier 33, ferries cross to Alcatraz Island, where the former federal penitentiary is now run by the National Park Service with an audio tour narrated by former guards and inmates. The cable cars, still pulled by moving underground cables, climb Nob Hill and Russian Hill on the Powell Street lines down to the waterfront near Fisherman's Wharf.

Along the Embarcadero, the restored Ferry Building is a food hall and farmers market with ferries leaving from its back door, and the Exploratorium on Pier 15 is a hands-on science museum for all ages. Chinatown, one of the oldest in the country, is a short walk from Union Square, and North Beach next door keeps its Italian cafes and the bookshop City Lights. To the west, Golden Gate Park holds the de Young Museum, the California Academy of Sciences with its living roof and rainforest dome, and the Japanese Tea Garden, and it runs all the way to Ocean Beach.

Across the bridge, Marin County offers quick escapes. Sausalito is a waterfront town of houseboats and galleries, easy to reach by ferry. Muir Woods National Monument protects a grove of old-growth coast redwoods in a quiet canyon; parking and shuttle seats must be reserved in advance. The Marin Headlands, just north of the bridge, have the best viewpoints back toward the city, and on clear days Mount Tamalpais looks out over the whole Bay Area.

Don’t Miss

Golden Gate BridgeSan Francisco · Landmark

The 1937 suspension bridge, with a walkway and bike path and a visitor center at the south end.

Alcatraz IslandSan Francisco Bay · National park site

The former federal prison on its island, reached by ferry from Pier 33, with an award-winning audio tour.

San Francisco cable carsSan Francisco · Historic transit

The last manually operated cable car system in the world, on the Powell and California Street lines.

Ferry Building MarketplaceEmbarcadero · Food hall

A restored 1898 ferry terminal full of food stalls and shops, with a farmers market on set days.

California Academy of SciencesGolden Gate Park · Museum

An aquarium, planetarium, rainforest and natural history museum under a living roof.

ExploratoriumPier 15 · Science museum

Hundreds of hands-on exhibits about science, art and perception on the waterfront.

Muir Woods National MonumentMill Valley · Redwood forest

Old-growth coast redwoods a short drive from the city; reserve parking or a shuttle seat ahead.

Top-Rated Tours, Tickets & Activities in San Francisco

Muir Woods and Sausalito Tour (Return by Bus or Ferry)Viator
Muir Woods and Sausalito Tour (Return by Bus or Ferry)
★ 4.4 (5,282 reviews) · 5 hr
From$80
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SF: Hop-on Hop-off Sightseeing Tour by Open-top BusViator
SF: Hop-on Hop-off Sightseeing Tour by Open-top Bus
★ 4.1 (4,777 reviews) · 1.3 hr
From$56
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Napa and Sonoma Wine Country Full-Day Tour from San FranciscoViator
Napa and Sonoma Wine Country Full-Day Tour from San Francisco
★ 4.3 (4,629 reviews) · 8 hr
From$165
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San Francisco Super Saver: Muir Woods & Wine Country w/ optional Gourmet LunchViator
San Francisco Super Saver: Muir Woods & Wine Country w/ optional Gourmet Lunch
★ 4.6 (3,436 reviews) · 11 hr
From$199
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San Francisco Love TourViator
San Francisco Love Tour
★ 4.9 (3,195 reviews) · 2 hr
From$99
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Painted Ladies San Francisco City TourViator
Painted Ladies San Francisco City Tour
★ 4.9 (2,521 reviews) · 2 hr
From$82
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Monterey, Carmel and 17-Mile Drive: Full Day Tour from SFViator
Monterey, Carmel and 17-Mile Drive: Full Day Tour from SF
★ 4.2 (2,239 reviews) · 11 hr
From$129
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San Francisco City Lights CruiseViator
San Francisco City Lights Cruise
★ 4.5 (2,170 reviews) · 2 hr
From$58
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San Francisco Golden Gate Bay CruiseViator
San Francisco Golden Gate Bay Cruise
★ 4.7 (1,781 reviews) · 1 hr
From$35
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Sonoma Wine Country Tour from San Francisco with TastingsViator
Sonoma Wine Country Tour from San Francisco with Tastings
★ 4.9 (1,677 reviews) · 9.5 hr
From$189
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San Francisco, Muir Woods, Sausalito and Optional Alcatraz TourViator
San Francisco, Muir Woods, Sausalito and Optional Alcatraz Tour
★ 4.8 (1,597 reviews) · 9 hr
From$109
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Golden Gate Bridge Muir Woods Sausalito with Optional AlcatrazViator
Golden Gate Bridge Muir Woods Sausalito with Optional Alcatraz
★ 4.9 (1,466 reviews) · 6 hr
From$119
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Chinatown, North Beach, Little Italy: 7 Tastings & HistoryViator
Chinatown, North Beach, Little Italy: 7 Tastings & History
★ 4.9 (1,450 reviews) · 4 hr
From$96
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San Francisco Bay Sunset Catamaran CruiseViator
San Francisco Bay Sunset Catamaran Cruise
★ 4.8 (1,435 reviews) · 1.6 hr
From$88
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Tours, tickets, prices and reviews from Viator (a Tripadvisor company) and Tiqets — prices are per person, from, and were checked October 28, 2026. Best of NoCal may earn a commission when you book, at no extra cost to you.

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San Francisco — FAQ

How far ahead should I book Alcatraz?

As early as you can, especially for summer, holidays and the night tours. Tickets are sold by the park's official ferry operator and often sell out weeks ahead; some tours that include Alcatraz are also sold through tour companies.

Can you take a cruise from San Francisco?

Yes. The cruise terminal at Pier 27 has sailings to Alaska, the Pacific coast, Mexico and Hawaii. See our Hawaii cruise link under Plan Your Trip for round-trip options from California.